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News Trooper > Technology > Why traditional DLP solutions fail in the browser era
Technology

Why traditional DLP solutions fail in the browser era

June 5, 2025 4 Min Read
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Why traditional DLP solutions fail in the browser era
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Table of Contents

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  • Why traditional DLP tools are missing?
  • Browser as a new frontline
  • Five browser-focused reasons are essential
  • Browser-centric DLP: Addressing the latest security gaps
  • Stay ahead of tomorrow’s SaaS security threats

Traditional Data Leak Prevention (DLP) tools do not address the reality of how modern businesses use SaaS applications.

Today’s businesses rely heavily on SaaS platforms such as Google Workspace, Salesforce, Slack, and Generation AI Tools, making significant changes to how sensitive information is handled. In these environments, data rarely appears as traditional files or cross-network in a way that endpoints or network-based DLP tools can monitor. However, most companies use legacy DLP systems, leaving a significant security gap.

A new whitepaper rethinking DLP in the SaaS era: Why browser-centric DLP is a new mission identifies exactly why current DLP methods struggle to ensure modern SaaS-driven workflows. We also explore how browser native security addresses these gaps by focusing on security efforts to see where user interaction occurs in our browser.

Why traditional DLP tools are missing?

Traditional DLP solutions have been built for easier time when sensitive data is primarily present when files move to the monitored endpoint or network. Today, SaaS data does not follow these paths and does not make these methods effective. Here’s how mismatches can create critical vulnerabilities:

  • 70% Enterprise data leaks occur directly within the browser and are not visible to endpoints or network-based DLP systems.
  • 53% Data leaks include “invisible” actions such as copying data to a chat app or text prompt rather than traditional file transfers.
  • That’s all 50% The employee’s SaaS application is not approved, which means there is a significant increase in potential leakage channels.

Browser as a new frontline

Today’s sensitive data is primarily within your browser session. Co-editing, real-time messaging, and interaction with AI tools all occur within the browser, making the browser an important point of control for data protection.

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Five browser-focused reasons are essential

Organizations need to shift their security attention directly to their browser. Here’s why browser-centric DLP is important:

  • Data in use at all times: Data remains actively manipulated by SaaS apps, requiring continuous, real-time browser monitoring.
  • Invisible risk: Copying sensitive information to a chat tool or AI prompt is often unaware of traditional solutions.
  • Complex Identity Challenges: Employees frequently switch personal and corporate accounts within a single browser session, complicating traditional ID controls.
  • Shadow Saas and Ai Risks: Employees routinely use fraudulent SAAS or AI tools to create blind spots for legacy security systems.
  • Dangerous browser extensions: Malicious or overly tolerant browser extensions can bypass traditional controls and quietly steal sensitive data.

Browser-centric DLP: Addressing the latest security gaps

A browser-centric approach addresses these challenges effectively.

  • Continuously monitor real-time user actions directly within your browser, including copy pasting and chat interactions.
  • Clearly identify and separate business and personal activities within SaaS apps.
  • Automatically detect and classify sensitive data within a browser session, enabling immediate context-based security responses.

Stay ahead of tomorrow’s SaaS security threats

The SaaS landscape continues to evolve quickly, with traditional security methods increasingly becoming insufficient. Download the full white paper To uncover detailed insights into current DLP limitations and practical steps to effectively protect sensitive data in the current SAAS-first world.

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